Thank you for your previous interest in The Tides Playa del Carmen. Your interest entitles you to advance information on the rare opportunities that await future residents of this exclusive new development. Set on an expansive, powder-white beachfront stretch of the Caribbean in the vibrant city of Playa del Carmen, Mexico, the Tides presents an unparalleled opportunity to own an oceanfront resort residence in the village dubbed "the style capital of the Riviera Maya." And like its sister property on Miami's South Beach, the Yucatán incarnation of Tides promises a seaside experience in chic-by-the-shore fashion.

An unsurpassed destination

Tides will encompass over eight acres of residential luxury and elite amenities. Within the exclusive enclave, the luxury residences will offer between 800 and 2,800 square feet; designed as studios, one-, two- and three-bedroom homes, 90% will enjoy unobstructed Caribbean views. All will feature epicurean kitchens, and select residences will have private plunge pools. Tides is also set to feature a private beach club, destination gourmet restaurant, innovative lounge, full-time concierge, and expansive world-class spa and fitness center. An intimate meeting space will accommodate small-scale business functions. The resort begins construction this fall and debuts in summer 2008.

A team of visionaries

Kor Hotel Group brings remarkable vision and experience to its Tides Resort & Spa development. Kor's coveted collection of urban retreats and uncommon resorts reinvent the residential hospitality experience with properties that captivate discriminating travelers, luxury home buyers, and real estate and hospitality professionals. In the city's center or on a secluded beach, each destination effortlessly blends taste-making style, advanced service, and expert management. Frequently profiled in publications ranging from Travel + Leisure to the Wall Street Journal, the group's destinations are also recognized on the Condé Nast Traveler Hot List.

Regional in context, collaborative in effort, tactile in execution, the architectural vision for Tides will be fulfilled by the internationally acclaimed, award-winning firm Legorreta+Legorreta. Helmed by Mexican natives Ricardo and Victor Legorreta, the firm's distinctive, timeless work will set Tides apart within Playa del Carmen. Known for using traditional colors and natural light to create geometric forms that are welcoming yet mysterious, Ricardo Legorreta has explained the group's work by saying: "My firm has devoted its life to the study of Mexican culture and translating it into contemporary architecture."

Named the design world's enchantress and one of its top tastemakers by House & Garden, Kelly Wearstler has led her Los Angeles-based interior design firm kwid to international prominence with refreshing interpretations of color, texture, detail and historic influences. In addition to the flagship Viceroy Santa Monica and its sister resorts in Anguilla, Palm Springs, and Miami, Wearstler created the High Roller's Suite at Las Vegas' Hard Rock Hotel and its nightclub Body English. kwid has also recreated the restaurant at New York luxury retailer Bergdorf Goodman, and directs architectural and interior design for celebrity and executive residences.

A time to act

Tides is now accepting priority reservations, which grant buyers ownership information before the general public, as well as priority invitation to the Tides Selection Event on May 26, 2006. Among other perks, those who qualify will secure select pre-construction pricing and gain the privilege of early site selection.

The priority reservation deposit is $10,000, and is refundable at any time. Upon reserving, future residents can join Kor in discovering all that Playa del Carmen has to offer. We invite you to travel to Playa, where we will provide all accommodations and acquaint you with the region Travel+Leisure calls the "IT" destination.

As a future resident of The Tides Playa del Carmen, your priority reservation entitles you to discover every pleasure that the Yucatan has to offer - as our personal guest. Over the next three months, we invite you to visit the vibrant tropical paradise that will become yours. Just reserve and cover the cost of your flight to Cancún and The Tides will take care of the rest.

From accommodations to dining, daytime adventures to evening diversions, it's our pleasure to play host of a special getaway arranged just for our Priority Reservation holders. And it's the perfect way to preview the natural beauty and cultural excitement that surrounds your future Tides residence.

Your Itinerary as Reservation Holder

For your accommodations, Tides will reserve three days and two nights gratis at one of Playa's acclaimed boutique hotels. From there, your Tides Playa del Carmen representative will schedule a slate of activities tailored to your tastes and desires.

Golfers might want to perfect their swing at El Cameleón, the Greg Norman designed course in breathtaking Mayakobà, just named by the PGA as the first official money event in Mexico.

To take the plunge Playa-style, let Tides arrange a diving excursion in Cozumel (a 25-minute ferry ride from Playa), in a local cenote cave, or right on a local beach.

Curious about the Riviera Maya's natural wonders and local treasures? Your Tides representative can escort you to the area's local nature reserve, adventure parks, and archeological ruins

Of course, sheer indulgence is also on the schedule. Indulge your senses at one of Playa's top spas - then glide into the Caribbean sunset aboard the Kor Hotel Group's sumptuous 102-foot yacht, Kordura.

If you have any questions about planning your discovery getaway, please feel free to call or email me anytime. I look forward to seeing you and sharing all that the Riviera Maya has to offer!

For an insider's discovery package detailing this special opportunity, please contact us